Empathize: Part 2- Empathy Map (About Ariel)

Let's talk about Ariel.

1. What does she think and feel? She is very logical about feelings... "Most engineer background guys do." She thoughts.

— what really counts? She has a family with 2 kids. A whole lot of things to do as a mom, a MBA student, a first-generation immigrant.

 

— major preoccupations? Find a job before graduate from MBA. And get the lottery of H1B work visa if lucky enough.

— worries & aspirations? She worries about there is not enough time to do the things she enjoys. Reading, watching movie, playing piano, accordion and guitar, salsa dancing, yoga, gaming, go diving with her husband in the sea... Her aspirations is to learn more about the world. History, music, place of interests, different cultures, religions...

2. What does she see? People see what himself is.

— environment? Nice and friendly neighborhood she lives. No pollution, no litters,  safe food, so far so good.

— friends? She miss her friends in China. She also needs to do some more networking here to make more friends. Feel free to say hi, she won't bite.

— what the market offers? High tech nowadays provides long distance communication tools such as Facetime, Skype, WeChat Application. It is much easier to make a long distance relationship than 20 years ago.

3. What does she say and do? Shut up and get it done.

— attitude in public? A professional lady is the image she wants.

— appearance? Still need to work on her fashion sense. Just try to look nice using the least time on that. You know, 2 kids' mom.

— behavior towards others? Modest and polite. But sometimes polite means not familiar with in other people's eyes. She really hates to bother people.

4. What does she hear? Everybody is unique.

— what friends say? She is nice and smart. But she doesn't speak as much as other women do.

— what bosses say? She is reliable and professional at work. She will put herself into different shoes to think the same problem.

— what influencers say? Influencer? Oh, come on. She is very quick to catch up what people are trying to say behind his/her words.

5. What are her pain points? Hate to talk about that. Because she wants a powerful image.

— Fears? Other people don't like her. "What I have done wrong?" She thoughts.

— Frustrations? When she was refused by others. That's why normally she don't ask.

— Obstacles? Be true and respectful to her feelings. Because she was ignore about her own feelings so long.

6. What does she hope to gain? Acceptance, respect, love.

— Wants/needs? Social bond and connections.

— Measures of success? Be an Expert in her field. Be respectful.

— Obstacles? Am I asking for too much?